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Are They Snoring in the Back Row

2007-11-14T17:23:00.000-08:00

Top 5 tips for an engaging and dynamic presentation that gets and keeps your audiences?attention

Imagine that you have spent the better part of two weeks working on an important speech you plan to give to your company. You think you have done everything right. You have created a PowerPoint presentation with tons of information and flash animation. You have created handouts of the slides for your audience, so they can follow along. Although you havent had time to rehearse the presentation you are not worried, because you have the entire speech typed out. You plan to read it while you blow their socks off with the dynamic PowerPoint slides. Everything should be perfect, right? WRONG!!!

If you were to look at your audience (which you cannot, because you are reading your script) you would see them either riveted to the screen or to the handout in front of them, but not at you. The audience members who are eye weary from all the information you have packed into the slides are closing their eyes just to rest them. What went wrong?

Experienced speakers know that to engage their audience, they must build rapport. Reading from a script makes this difficult, if not impossible, because connecting with an audience requires direct eye contact. No matter how well written your speech, if you read your presentation to an audience, you will lose them.

Reading to your audience can also make you seem less authoritative. The audience wonders, "If you know so much about the topic, why can't you just talk about it? Why are you reading?"

Here are 5 tips for getting and keeping your audiences attention:

Make Eye Contact

Free yourself from the written page and demonstrate your expertise by using one of these ideas:

1. Memorization

If you want to memorize your speech, it is helpful to rehearse it out loud just before you go to sleep and right when you get up.

2. Outline

If you use the outline method to create your script, you can simply go back and clean it up and use that for the presentation. If you dont have an outline prepared you can create one using the major points of your presentation.

3. Key word method

This technique calls for you to select key words from your script that represent a paragraph or two of information. These key words should jog your memory so that you can speak extemporaneously. You can use a single page of key words, or place them on 3x5 cards (always number the cards). If you are a visually oriented person you can find an image that represents the key word and create a pictogram.

4. Teleprompter

Nothing helps you maintain good eye contact without memorization like the

teleprompter

When speaking to an audience, you want to make everyone in the audience feel that the message is being directed to them personally. If you find that actually looking into the eyes of your audience is difficult and distracting, look at the tops of their heads which will create the illusion that you are speaking directly to them.

In order to include the whole audience, use a Z?pattern. Start by looking at the front left section of the audience. After finishing your thought, turn your gaze to the front right section. Again, finish your thought and direct your gaze to the center section. Then look at the rear left section and after completing your thought look to the rear right section.

Know your audience

The more you know about your audiences wants, needs and level of understanding, the better able you are to craft a speech they will feel compelled to listen to. Too often speakers give the same presentation to different groups. Generic?speeches tend to lose most of the audience. A speech needs to be relevant and specific.

You need to make sure that you are using words and ideas that are easily grasped by your audience. This doesnt mean you have to dumb down?your speech, but it does mean checking to make sure that you are not using jargon or acronyms that are only known by a few.

Your audience is always thinking, Whats in this for me??Keep this question in mind when you craft your speech.

Throw away your PowerPoint

I think that there is no other element of a presentation that can bore an audience more quickly than PowerPoint slides. Okay, I know you are starting to curse at me now. Get rid of PowerPoint? Well, maybe I need to restate that. You can keep PowerPoint, if you use it properly and effectively and not as an eye sight test. Follow these simple rules:

1. Choose an easy font to read, such as Arial or Times Roman.

2. Font size should be at least 28 pt (bulleted items should be at least 22 pt).

3. Use colors carefully (reds and oranges are hard to focus on).

4. Dont crowd too many words on the screen (3 lines of type is more than enough).

5. Keep the slides simple, clean and easy to read.

6. View the PowerPoint presentation on the screen after you have created the slides and prior to your presentation. Check for ease of readability. The slides really do look different on the screen.

7. Dont read the slides verbatim. Quite frankly, most of your audience will be able to read the slide, so why repeat it?

I think the most powerful PowerPoints are those that use only pictures, a key word or phrase or graphics. There is no reason to simply use a slide to repeat what you have said. Instead, use a visual aid to reinforce your point. It is true that a picture is worth a thousand words.

You should direct your audiences attention to the screen and back to you. Simply turn your gaze to the screen for a moment or two and then look back to your audience. These subtle cues allow your audiences attention to move from the screen then back to you.

Give hand-outs after your presentation.

If you are making a presentation that has a lot of important and/or technical information, you can provide a hand-out, but only AFTER the presentation. If people have your slides while you are speaking they tend to read ahead or stay glued to the hand-out and not to you. If you give them the hand out after your presentation, it will reinforce all of your material without stealing attention from you.

Rehearse

I know people hate to rehearse. It is hard not to feel silly when practicing your speech. However, there is nothing that helps a speaker more than the familiarity and ease you get from saying the words out loud. (Yes, it does make a difference to say the words out loud.) I practice when I am in my car driving alone or while on the treadmill at home. The shower can also be a great place to practice.

Try these ideas with your next presentation. Even if you only use one or two of these tips, you will have taken a huge step toward being the speaker that your audience will be compelled to stay awake and listen to. No one will be snoring in the back row.

Laurie Brown is an international speaker, trainer and consultant who works to help people improve their sales, service and presentation skills. She is the author of The Teleprompter Manual, for Executives, Politicians, Broadcasters and Speakers. Laurie can be contacted through http://www.thedifference.net, or 1-877.999.3433, or at lauriebrown@thedifference.net Home Make Money Online Work
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Website Appearance Is Essential As An Internet Marketing Tool

2007-11-11T18:22:00.001-08:00

Introduction

In this article we will go over the most important aspects that when applied synergistically will take your web presence appearance and usability to the next level.

Building a Trustworthy Visual Presence

The importance of the visual presentation of the information on your site cannot be underestimated. The first impression to your audience is strong and memorable whether it is good or not. Unattractive websites can be a turn off. Many people think that if you didn't place any effort in making your business look good, chances are you won't care much about servicing your clients. Even more important, your website appearance can be utilized to evoke certain emotions in people; help building trust, emphasize on your marketing message, and as a result affect your sales.

Color Is a Powerful Weapon

Color is an important element of design that is used to create ideas, convey messages, invoke feelings. Colors often have different meanings in various cultures. Certain colors tend to invoke a similar reaction from most people - the overall difference being in the shades or tones that are used. Colors determine the psychological effect on viewers.

Color is one of the keys to good web design. Colors should be chosen wisely as they can affect the mood of the viewers. They should be chosen in such a way so as to suit the subject of the website. Choosing the right colors for a website involves more than deciding on which colors you like. Achieving color harmony is a science. Our statistics show that sometimes by changing the color scheme of your marketing materials the conversion rates can be affected by as much as 15%.

And remember that color should enhance your site's experience, but because so many people perceive color in so many different ways, color cannot be used to define your site's experience.

Usability and User Friendly Design

Have you ever gone to a website where the information seemed to relate to your needs, visually was very appealing, but it was impossible to figure out how to get what you went there for at the first place?

Front end usability plays an important role in the effectiveness of your site to generate leads. Consumed by today's busy life most people simply do not have time to search for the information that they need. Information should be displayed in clear type, normal size letters and in contrast to the design. Most significantly important marketing messages must be prominent and clear.

Navigation must be easy to understand. The user should be able to get to any area of your site in no more then 2-3 mouse clicks. For complex and multi level navigation it is a good idea to use a "bread crumb" indicator displaying the current position on the website.

For example, when a website visitor is on your contact page, instead of displaying just a page titled "Contact Us" you may want to display:

Home > About the company > CONTACT US

This visually represents that visitor at the "Contact Us" page located in "About the company" section.

When a visitor is inclined to make a purchase you need to provide tools to fulfill users' request. Whether it is a complex shopping cart solution or a simple contact form it is necessary to have fool proof systems in place.

Thank you for taking your time and reading Website appearance is essential as an Internet Marketing Tool. We encourage you to use this information to improve sales on your website today.

http://www.asfdesign.com

Deam Rass - Toronto Internet Marketing SpecialistStudent Loan Servicing Center
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How To Increase Your Online Sales & Revenue With This Simple Viral Twist

2007-11-10T09:17:00.001-08:00

Warning: The technique I'm about to share with you here is relatively unheard of. It involves a sneaky viral twist to it that will increase both your website traffic and online sales even if you may have a less-than-desirable product to sell.

How it works: You offer a product online for sale at $97. You list all the features and benefits of your product as well as the glowing testimonials you received from your previous customers or your product testers. Your sales copy is so hot, any human being reading it would have no pulse if he doesn't order your product straight away.

Okay, we make an exception for those who truly don't have any money right now. But don't worry, the technique I'm about to share with you can even help these people.

Suddenly, as your prospect reads through your sales letter and is about to click on the red hot and waiting order button of your sales letter, he is slammed with a surprise offer.

You tell him, "Want my product for only $27? I'll slash a huge chunk off the price if you tell 2 friends about my website!"

What do you think is going to happen?

What would you do if you are your prospect?

Would you purchase for $97 or $27 (and 2 friends)?

You'd obviously go for the $27 offer right?

Now imagine that about 99% of your prospects who really want your product choose the $27 option.

What would happen to your website traffic? What would this mean to your online sales? How much would your revenue increase?

You do the Math!

Now, it's actually pretty simple to set up a mechanism like this to increase the sales of your product not to mention your website traffic. If you've had some experience creating your own sales letter, setting up your website, etc, you should take no longer than 30 minutes (or even less) to set up something like this.

Here, let me offer you a free "Tell Your Friend" viral marketing script that lets you give your referrers an incentive bonus after they tell their friends about your website:-
http://www.traffictimebomb.com/tyf.zip

There are no gimmicks, no rituals, no voodoo chanting, no blood sacrifice, no email addresses and no cash required to download that script. It's absolutely free.

Now what if you want to exponentially speed up the viral process of your visitors telling their friends who in turn tell more friends and so on, perpetually?

You simply add another element to this already powerful viral twist - the element of Time!

Have you watched the horror movie "The Ring"? If you have, then you'll know what I'm talking about.

Time (Deadline) + Irresistible Incentive to pass on the Viral Message = Nuclear Explosion of your Marketing Virus!

Simply tell your visitors that they have only a certain number of days to get their friends to visit your website or else you'll take away your incentive bonuses forever. But they still get to purchase your product at that special discounted price, of course, as a gesture of goodwill.

Mohamad Latiff is the Notorious Inventor of the Traffic Time Bomb, the Weapon of Mass Traffic that is going to crash your servers in 21 days by blasting a potential 1,048,576 visitors to your website unless you stop it by going to http://www.TrafficTimeBomb.com/.term insurance
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Does Your Sportsbook Post Betting Lines On Just About Anything?

2007-11-06T18:08:00.001-08:00

Remember when youd saunter into a sportsbook, or contacted one on the Internet, because you wanted to do a little sports betting? You still can but increasingly sportsbooks are catering to a more varied wagering clientele that is demanding betting lines on topics that do not meet even the broadest definition of sports. Ambitious sportsbook operators, eager to please their customers (not to mention fearful that theyll lose them to someone else) are obliging, often offering wagers designed specifically for just one bettor.

That was certainly the case when one proud father demanded that a British bookmaker give him a price on his newborn son scoring a goal for England in a World Cup event, two decades down the life line. The sportsbook quoted a price and the man took it.

No one knows for sure when sports betting emporiums began posting and accepting wagers on non sports related events but some trace it back to 1960 when the William Hill Agency, one of Britains most respected bet takers, offered 10,000/1 odds on a man landing on the moon before the end of the decade. Neil Armstrongs one small step for man turned out to be one giant payoff for the lucky bloke who made the wager.

Nowadays, betting lines are provoked as much by the entertainment industry and current events as they are by traditional sports, such as football, baseball, basketball, hockey, soccer, auto racing boxing, golf and horse racing.

Most sportsbooks now offer lines on a variety of reality TV shows, including American Idol, Survivor, Dancing With the Stars, Project Runway, Amazing Race, and several of the countrys versions of Big Brother. The options even go beyond who will win and to which contestant will be next to be ousted (or auffed by Heidi Klum in the case of Project Runway) to such obscurities as to how many times American Idol judge Randy Jackson will say dog during a particular broadcast.

As proof that the line between entertainment and sports betting hasnt just been smudged but obliterated, many sportsbooks routinely offer odds on the gender of the offspring of celebrities, including Britney Spears, Angelina Jolie and Katie Holmes. In the case of the Tom Cruise/Holmes production, the choices were boy, girl, and other. OK, just kidding.

But celebrity foibles often are the stuff of betting lines including whether actress Winona Ryder would be convicted of shop lifting, as well as the ultimate resolution of court matters regarding OJ Simpson, Michael Jackson and Robert Blake. (If you had the not guilty trifecta then youre probably set for life).

Oddly, although Elvis Presley left the building several decades ago, sportsbooks still offer bountiful odds on a documented sighting of the King of Rock n Roll. The same holds true for the Loch Ness Monster. (If you happen to find the two of them having a beer in Memphis, ask for a really big price).

Some sportsbooks also offered odds on which Cardinal (Albert Pujols was not a choice) would replace Pope John Paul II, which canine would take the Best in Show ribbon at the Westminster Kennel Club and which woman would be named Miss World.

The old adage that everybody talks about the weather but no one ever does anything about it is no longer true now that several British books offer betting on whether there will be snow on Dec. 25. Bettors no longer have to dream about a white Christmas; they can wager whether the white stuff will make an appearance at specific locations that day.

Politics is another favorite provenance for intriguing betting lines. The Conservatives are favored to take over for the Labour Party the next time Brits go to the polls while the race for US President finds NY Senator and former First Lady Hillary Rodham Clinton an even money choice to get the nomination of the Democratic Party while Arizona Senator John McCain is the 3/2 choice to head the ticket for the Republicans. Should it pan out that way, most oddsmakers make Clinton a slight favorite over McCain to take up residency at 1600 Pennsylvania Avenue in January of 2009.

Cant wait for 2008? Bet the US midterm elections, including key senate races and which party will control Congress, now.

Perhaps the strangest of all wagering proposals was one that the world would come to an end on a certain date. Some people did bet that would happen, evidently banking on collecting once they got to the afterlife. Didnt they realize, if gambling abolitionists are correct, that heaven doesnt have a sportsbook?

By Luken Karel for http://www.thegreek.com The Greek Sportsbook & Casino is a top online sportsbook: http://www.thegreek.com/ offering betting on all major sports. Article reproductions must include a link pointing to http://www.thegreek.com.Fy 2002 2003 Human Services Funding Rfp Process
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Market Your Cookbook

2007-11-05T16:09:00.000-08:00

Divine recipes, luscious photographs ?this is your first cookbook and you look forward to those big royalty checks. So what's your marketing plan for this book? What are you doing to increase sales?

New writers often think the publisher arranges for all publicity.

Not true. As the writer, you have the most at stake so it will benefit you most to take a proactive stance when it comes to promoting and selling your cookbook.

Much of the research can take place while you are planning and writing your book. Visit bookstores and study the cookbooks that are on the shelves. Note the different types of cookbooks and who is writing them. Discern which books are your direct competition for sales. Create ways to make yourself stand out.

After your book is at the publisher but before it is released, contact magazine editors, ezine publishers and website owners. Ask if they will review your book, and wait for a reply before you incur the cost of shipping. Better yet, offer a PDF of your cookbook and email copies to potential reviewers.

Write articles or offer excerpts from your cookbook to magazines that cater to your audience.

Tap your local newspaper for interviews and reviews. Pick up the phone and ask for a feature reporter (look for bylines in the features, lifestyle, or Sunday special sections) and offer yourself up as the subject of an article.

Build a website using your name or your book's name as the domain.

Take all those published reviews, articles, newspaper features and anything else anyone has said about your book and link to it, or excerpt it. You can also use quotes from reviews in any press release you send out.

Once your book is published call bookstores as far as you are willing to travel and offer to do a book signing, cooking demonstration or reading. Do not give up. Keep calling and planning and promoting. Bring along giveaways to book signings. Have bookmarks, recipe cards, or notepads printed up with your name, website and book cover prominently displayed.

Don't stop with bookstores. Check out cookware stores and gourmet shops that will stock your cookbook, and who might even welcome you to demonstrate your recipes on a busy Saturday.

Ask all your friends to help spread the word by joining food-related discussion lists, setting up book signings in their local bookstores, and writing reviews of your book. If your book is being sold on Amazon.com, ask friends to post glowing reviews as soon as it goes up for sale.

Contact television and radio stations to see if they are looking for a feel-good news story or if you can be a guest on one of their shows.

Having a new cookbook out or being a local published author is newsworthy, but how do you keep up the marketing effort long term?

Find a way to connect your recipes with events. Dessert cookbooks are easily linked with holidays like Valentine's Day, Thanksgiving, Christmas, birthdays, and weddings. Healthy food cookbooks are great for January (New Year's resolutions), spring (getting ready for summer clothes) and right after a new medical report comes out about the danger of fat, meat, sugar, wheat allergies and junk food.

If you want ongoing coverage from local, regional and national news media send out announcements on your expertise. Include any food science and nutrition background you have to widen your appeal as an expert.

Donate your cookbook as a prize or to be auctioned off for charity. Not only will the lucky winner learn who you are, but so will all the other readers, listeners and viewers as the contest or auction is promoted for the weeks leading up to it.

The key to marketing your cookbook is persistence. Try everything above, then go back through the list again and again. Marketing your cookbook successfully can be likened to making a snowball. You start with a few individual ideas, add on more each day or week, and soon you've got a snowball whose momentum will carry you, and your cookbook, out into the world.

Pamela White has authored multiple books on food writing and writing, and publishes Food Writing, the ezine for food writers at http://www.food-writing.com. She is the author of over 600 published articles, essays, and short stories, and developed the first food writing online class, which she updates regularly and continues to teach at the above website.Play Sex Game Com
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An Integrated Approach To Marketing Is The Key To Online Marketing

2007-11-03T18:58:00.000-07:00

Marketing could be described as the key to any business succeeding & surviving in the corporate world. Integrated marketing, or IMC, captures all of the marketing mechanics that exist & utilizes them as a united force rather than let it run on its own individual course. This is all well and good, but what would the benefits be of integrated marketing? Well for starters, integrated marketing leads to an increase in coordination, efficiency and as a turn around create a cost reduction within the company or business.

This is evident in many online marketing campaigns that are launched on the web today that want to be successful. The majority of the online community makes buying/selling decisions or for that fact even registrations through interacting with many integrated marketing tactics.

Lets take a small look & give you a basic idea about all of this. Say you want to start your own business online, you have no start up capital but your enthusiasm is more than enough to compensate for the lack of funds. What do you do? Well you first spend days searching the web for a site that will offer you all the instruments needed to have that solid integrated marketing approach and have your own web site for you to customize, upload & later manage. After many restless nights of searching let me save you some precious time & direct you to a site that at first glance may look too good to be true! ekwa (www.ekwa.com), an innovative tool in web marketing which comprises of all these features to best suit your needs.

If you run a serious online business your website is probably the major contributing factor to your success, especially if its well-designed, user-friendly and informative. The company website is the prime connection between you and your customer base, upon which every business relies. So, it makes sense that everything a person sees on a website should project an image that is consistent with your corporate identity.

ekwa provides web templates, hosting & one very power packed integrated viral marketing package that enables you to carry out your comprehensive viral marketing campaign. Apart from all that now ekwa introduces ekwa lite which wont cost you 10$ not even 1$. You know what, dont even pull your wallet out as this entire ekwa lite package is absolutely FREE! www.ekwa.com integrates all of the needed marketing tools (blogs, publishing opportunities, having access to ekwa community, photo sharing, web site templates & many more) for you to succeed.

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How Much Car Should You Try To Afford?

2007-11-01T10:36:00.001-07:00

Youve been bitten by the new car bug. Or perhaps youre just so tired of your current car; you can hardly stand to drive it anymore.

Youre about to embark on the research phase of the car buying experience (which is the right course of action). But, before you even begin pointing, clicking, and eyeballing these shiny new toys; take a step back and determine just how much car you can afford to own and operate.

The conventional wisdom is not more than 20% of your monthly income your net (take home) pay not your gross pay. And by the way, while youre doing your figuring on this 20% monthly cash outlay; make sure you include all the cars you own.

Regardless of whether you dont even pay rent or own your home outright, stand firm on the 20% rule.

On your way to calculating your 20% budget, in addition to the purchase price, be sure to factor in any down payment and/or your trade-in value. The bottom line youll finance is the bottom line.

Of course, the more money you put down the more car you can buy and still be under the 20% rule. Keep in mind, the more money you put down doesnt affect how much you actually pay and cars are severely depreciating assets not investments.

Once you get close to determining your 20% number, youll need to know the going interest rates youll be paying on your borrowed money. And since weve now broached borrowing money and interest rates you should also plan on getting a copy of your credit report while youre at it.

Another important aspect to consider is the costs of ownership involved with the car. Things such as fuel, maintenance, and insurance premiums can run up some hefty numbers on you in addition to your monthly payment.

Maintenance and insurance costs are somewhat related, because insurance companies take into account the cost to repair a vehicle as part of their premium calculation. So, if you are looking at a car that is expensive or difficult to repair, youre probably also looking at higher insurance premiums as well.

So, even though you should keep the 20% rule firmly in mind as your are crunching your numbers, dont overlook all the other monthly expenses associated with the car you are considering.

Taking the time to get all of your financial and budget numbers in place before you seriously begin looking at your intended makes and models will serve as a good financial rudder for you during the car buying process and make for much wiser purchase.

Jeff Neilan's car dealer experience offers insightful http://www.acarbuyersguide.com that save you time and money. Be sure to visit www.acarbuyersguide.com for car financing tips, ownership costs, & more.free casino slot game
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Characteristics of Opt-In and Permission Based Marketing

2007-10-31T14:07:00.000-07:00

There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Opt-in and permission based marketing is clearly a star in its own right when it comes to converting your prospects into buyers. This is where much of the favorable client and businessman relationship flourishes well. Briefly, we describe here the three characteristics of opt-in and permission based marketing.

Personal

This is definitely the first adjective in the magic three. Personal correspondence never fails to get the consumers?attention. Just put yourself in the position of your lead. Wouldnt you be just as exasperated opening another cold and uncaring email that is just obviously trying to siphon off some of their money for selfish pursuits?

If you want to be an Internet marketer with an effective opt-in listing, you must treat your leads like human beingcomplete with emotion, calling them by their first name (you can actually automate that!), and making them know that beyond marketing, you genuinely care about them. This is not something you do to flatter. It will not pan out properly if you are not as sincere in creating a personal touch to your business.

Anticipated

Opt-in lists are often anticipated. After all, it was they who explicitly subscribed under you, right? The thing about unwanted and unexpected marketing pitches is that they instantly go to the trash bin. Meanwhile, if you have the person under your opt-in list, they will really wait for the newsletter to arrive at their email inbox. The fact that they took the time to subscribe to your site means that they are willing to allot your updates some time. This is really a good opportunity to seize.

Relevant

This is also another important facet of permission based marketing. The content of your newsletter must be relevant to what the person has subscribed. Since this is an anticipated marketing form, you will have to meet certain expectations as to the content and its relevance to their particular needs. This is where other marketing strategies fail.

In permission based marketing, it already answers the whats in it for me??quality that most customers look for through the relevance of the things they gain from the effective Internet marketer.

Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The Masterlistbuilder. casino slot
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The Biggest Secret In Internet Marketing

2007-10-29T16:42:00.000-07:00

In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest secret?in Internet marketing.

At this point, youre probably wondering? Whats the BIGGEST secret??

Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.

In many industries, this results in optimizing for the wrong results. What do I mean by that?

I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients?products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.

Thus, without realizing it, I wasnt collecting all the necessary information for me to complete a sale (that is, I wasnt asking for a phone number because I knew this would reduce my opt-in rate). Most of the gurus?who are teaching list building dont take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!

Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the thank you?screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.

What does this have to do with the biggest secret in Internet marketing? Simplethe most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in ratebut I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.

So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.

Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.

To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles

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Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate and many offline industries.Can Ebay I Make Money
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Holly Mann's Honest Riches - a Review

2007-10-22T09:31:00.001-07:00

When I first encountered the E-Books on the Internet offering to teach you to "Make Money Online," "Earn Money from Home," and "Get Rich with the Internet," I thought that probably the only people getting rich was whoever was selling those E-Books.

But I was still curious. And nobody was looking...

I was browsing the net and somehow came accross the ads about "The Rich Jerk" and his E-Book.

Now, personally, I don't like the idea of buying anything from someone who proudly refers to himself as a jerk. I took it as an indicator that he might also not be totally honest, and I cringed a bit when I wondered what he was doing with all the money he was making. I didn't feel like contributing, and his E-Book was too expensive for me.

But I was still curious. And I was just browsing...

I came across Holly Mann's book, "Breakthrough Money-Making Secrets Revealed." She had apparantly read Rich Jerk's E-Book, had applied what she learned, and had gotten herself from zero to $12,000 per month by making money online.

She wrote her own E-Book, to teach others her own methods and the secrets she learned. I noticed that she didn't post extravagant claims, like "make $10,000 a day without working!" (If you've ever looked at ads on the net for making money online, you know what I'm talking about.)

She is also a 24-year-old single mom living in Thailand. She seemed like a considerate person who wanted to help others. And her E-Book was only about $20.00.

So, my original hardened suspicion began to waver... I emailed my sister. I shyly mentioned the book. Of course my sister reinforced my original skepticism and reminded me not to trust these E-Book sellers who are, after all, just after my money.

A few days went by, and out of curiosity I checked Holly's "Honest Riches" website. I have to admit, the smiling photo of her with her baby in her arms just melted me a little bit. (That is a smart girl.) I tried to be staunch. I know people always just want to sell things...

I emailed her and asked a question. I got a prompt and very friendly response, as well as a small free E-Book by another writer, which explained the basics of affiliate marketing very simply. It made sense to me that this was really something that any intelligent person could do from home, given a bit of work and persistance.

A few days later my sister emailed me again. She said that she looked up this Holly Mann on the net and couldn't find much bad said about her. She suggested that I should go ahead, as, after all, $20 is not so much.

I looked through Holly's site again. Then I saw it. That was the clincher for me. A money-back guarantee. So I bought it.

I don't want my money back. This little book is beautiful. It is perfect for me, a complete novice to the field of affiliate marketing and not too well-versed on the Internet either.

Holly explains, step by step, what you need to do to make money online. The data she gives is straight, to-the-point, helpful, and easy to understand. There is no extra filler, nor endless paragraphs of "ra-ra-ra you're gonna be a millionaire." Just the data and what to do.

Soon after I began reading her book, my head was filled with ideas of how I could make money online. I had more ideas than I could even work on, in the few hours per day that I can dedicate to this endeavor. That's a pretty big step up from where I was a week before, when I said "Affiliate Marketing? What's that?"

Holly's book is also full of links to helpful websites and software (a lot of it free) which you can use to help you get your online ventures started and on the right track. Without these links and data, I would be completely lost. I could have searched through the net to find other free data on online-income-oppurtunities, but I'm glad I didn't. If I had, I would still be swimming in a sea of confusion now.

Holly has her own forum where her readers can exchange advice and encouragement. She also answers questions and inputs new ideas and data she finds. She has recently started a new free website design service for her readers, to help them get off the ground in creating their first website.

Meanwhile, I had purchased another service to help people make money online. As it also had a money-back guarantee, I decided to get a refund on that one. But not on Holly's book.

So - was Holly Mann's book a trap, where only the E-Book seller wins and the buyer pays?

No. It's a great book and it really does teach people to make money online.

Anaka Ray's blog provides information on Ebooks and other resources useful to online entrepreneurs. For more information about Holly Mann's Ebook you may visit her blog at http://anakaonline.blogspot.com.Easy Kid Make Money Way
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Making Money from Websites, Jobs, Online

2007-10-21T17:41:00.000-07:00

Making Money online using your PC which is connected to the Internet at home by building a Website has never been easier. When you build a Website that has enough visitors, say 1000 visitors per day, you can make decent money from Affiliate programs and advertising agencies who advertise for their clients and look for publishers, ie Websites on the Internet.

Affiliate Programs (or Associates as some programs call them) make money by referring their site's visitors to the Affiliate program Website (e.g. amzon.com). Your site will be provided with a special ID and whenever a visitor of you site clicks on the affiliate ad, that ID is passed to the Affiliate program manager. Now, how you get paid differs from Affiliate to another.

Some Affiliates pay you when your visitors buy products from their sites, others, pay you for clicking on ads shown at your site.

This site will help you build your online business by showing you how and where to start this new invention in your life. We recommend assessing your own capabilities of building a Website, investigate buying one if your skills or more with marketing rather than technical.

We also explore with you the techniques of writing a professional CV to find the best paying job. The job interview secrets, typical questions and answers are also revealed. We help you with your body language when you go for a Job Interview up the level of describing the best handshake.

Building your wealth has many avenues. Your job savings should be invested in the right way.

The first way to accumulate wealth and become rich is to wipe your debt. Click here to find the simple way to invest your saving.

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Affiliate Marketing Tips To Help You Earn More

2007-10-20T21:46:00.000-07:00

When you want to make money as an affiliate, it can be confusing when you first start out. The terminology may seem like another language and it is very easy to get frustrated. However, keep in mind that once you understand the process of affiliate marketing, it will seem almost silly at how stressed you got to begin with.

Affiliate marketing is not very difficult. However, there are certain guidelines that you can follow if you want to increase your chances of success.

1) Keywords- keywords are a very necessary part of affiliate marketing. It is what people use to find your site and ultimately become a customer. There are a lot of sites on the Internet that can offer software to assist you in finding the right keywords for your product. Some of the sites have a fee; others offer their software at no cost. By doing a simple search, you will find plenty to choose from.

2) Autoresponders may not seem like they are needed, however, they are an intricate part of how to set up leads from your website visitors. With an autoresponder, you can place forms on your site for your visitors to fill out for more information regarding your products or services. You can also give them a free subscription to your newsletters, flyers, e-books, and anything else you can think of to get their business. After they have subscribed, you can send them information weekly, biweekly or monthly regarding your business. Just like traditional shoppers, online shoppers need to see what you are offering and what type of marketing you are using.

Note: It is also very important that you check your autoresponders to make sure that they are working properly. There is new technology created every day to stop the flow of Spam mail, email filter may not allow your email to be delivered.

3) Dont go it alone- It is important that you do not feel alone. Talk to someone who can assist you in your affiliate marketing. There will always be someone who knows more than you, and their assistance may be the difference between success and failure.

4) Talk to your customers- it is great when you have a steady customer base. However, it is important that you not only email them, you should also call them once in a while so they are reassured that you are a real person. Sending out seasonal greetings is a great way to show that you appreciate their business.

5) SEO- It is critical that you are up to date with the latest search engine optimization (SEO). Popular SEO sites contain the most up to date information on every aspect of online business. So search for them in your favorite search engines, subscribe to their ezines and apply what you have learned to your own websites.

It is a sure thing that your competitors are doing everything they can to get your customers. So you should do everything you can not to let them!

By Diana Barnum, Editor of Moving Ahead Weekly Ezine, "Helping You Advance with Business Support Service Info." For help with your projects, visit http://movingaheadcommunications.com & http://www.ohiohelpgroup.com Adsense Free Google Make Money
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Marketing By Any Other Name...

2007-10-19T16:20:00.000-07:00

What does the word "marketing" mean to you? When you say "we need to do some marketing" or "we need a marketing plan," what is the end result you are picturing?

Of all the functions that contribute to business growth, marketing has got to be the least standardized. Not only do the activities associated with marketing vary from company to company, but the purpose and goals of marketing differ widely. In many cases, marketing is a synonym for sales, which in my opinion is one of the biggest strategic mistakes a company can make.

Marketing is not sales. But marketing better be contributing to revenue generation or you're wasting time and money. And probably lots of both.

Here is a simple way to think of marketing: your marketing activities need to make your sales process easier. How they do that will vary depending on your company and market. Product marketing is very different from service marketing. Business to business marketing is very different from business to consumer marketing. Marketing high cost goods and services requires a different approach from marketing commodities.

Even in the same industry and marketplace, how one company markets will differ from the way its competitors market. Just watch a couple of beer or car commercials on TV and you'll see what I mean. This is because company culture, personality, and brand will impact marketing activities and messages.

So, I ask you: Is your marketing program making your sales process easier? Be careful when answering. There are nuances to marketing that are important to consider. Some activities are more direct than others and so are much easier to gauge. An example is direct response marketing. Another is e-commerce web sites with incorporated shopping carts. In both cases there is a clear link to the sales side. This type of marketing can be very easily quantified and its impact on sales can be accurately measured.

Some activities, though, are more subtle. Things that get your company better known in the marketplace will help the sales process, but not as clearly as direct response or "click here to buy" activities. They are qualitative in impact but no less important.

Effective public relations, for example, will certainly influence your target market by keeping your name top of mind in the people you want to buy from you. This type of activity, of course, is nowhere near as measurable as more direct things. Does this mean you shouldn't do it? Absolutely not!! It does mean, however, that you need to stay awake and find ways to gauge how successful these more subtle activities are in making the sales process easier.

Here's the bottom line. Take time to clearly and accurately define what marketing means specifically for your company, and define how it can make the sales process easier. Don't just accept any published definitions, no matter how exalted their sources.

Trish Lambert (http://www.trishlambert.com), principal of 4-R Marketing LLC, is an experienced marketing consultant and creator of the 4-R Marketing Model?for service businesses. Very much a "non-conformist" in the marketing world, Trish produces measurable results with marketing that drives revenues for her customers.Based Business Home Make Money One That
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