The Biggest Secret In Internet Marketing
In the Internet marketing world, there are many misconceptions and outright lies. But the biggest secret is one that is so obvious that nobody wants to talk about or is even aware of. In this article, I share what I (and many world class marketers) consider to be the biggest secret?in Internet marketing.At this point, youre probably wondering? Whats the BIGGEST secret??
Before I share this secret with you, let me share a common mistake committed by 99% of Internet marketers. Almost all Internet marketers I know can quote you their opt-in rate and spend hours, days, weeks and even months tweaking their landing pages to get the highest opt-in rate. This is accomplished by asking for as little customer information as possible and casting as wide a net as possible. This usually requires asking for only the first name and the primary email address.
In many industries, this results in optimizing for the wrong results. What do I mean by that?
I spend a lot of time in multiple industries other than Internet marketing (including real estate, art, etc.) and for a long time, I was focusing on increasing my opt-in rate but rarely closed any sales (my sales for my products and my clients?products range from $997 to $25,000 per sale). When I thought about it, I realized that in all of these industries and especially at these price points, the sale is accomplished via the phone, not via the Web.
Thus, without realizing it, I wasnt collecting all the necessary information for me to complete a sale (that is, I wasnt asking for a phone number because I knew this would reduce my opt-in rate). Most of the gurus?who are teaching list building dont take into account industries that conduct business primarily offline and/or the fact that high-end products are not closed via email alone. Heck, I am not sure that any of them has ever tested their methods in offline businesses!
Now, I do a 2-step opt-in rate that allows me to have the highest opt-in rate on the first page and then ask for additional info (including the phone number and mailing address) on the thank you?screen. This enables me to follow up via offline methods including postcards, direct mail and even telemarketing.
What does this have to do with the biggest secret in Internet marketing? Simplethe most valuable leads often require you to follow up using offline methods. However, this contradicts almost all list building techniques being taught, which almost always teach how to get the highest opt-in rate. In this case, I made more money by having a lower opt-in ratebut I got higher quality leads, which enable me to follow up via offline methods. Again, in many, many industries, the sales happen via the phone and in some cases via the fax and direct mail.
So, before you spend too much time focusing on optimizing your opt-in rate alone, think through the sales process and figure out what is the best way to close the sale and collect information for that to happen, even if it means a lower opt-in rate.
Now that you know the biggest secret in Internet marketing and the next time somebody brags about their 50% opt-in rate, you will know that he/she is probably optimizing on the wrong thing and leaving WAY too much money on the table.
To get regular notifications on high-end product creation secrets, visit http://www.backendcashmanuscript.com/fromarticles
=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*=*
** Attention Ezine Editors / Site Owners **
Feel free to reprint this article in its entirety in your ezine, blog, autoresponder or on your own site as long as you leave all links in place, do not modify the content and include our resource box as listed above.
If you use the material, please send us a note so we can take a look. Thanks.
© Blue Samba Publications ?All Rights Reserved
http://www.backendcashmachine.com
Alex Nghiem is the founder of Blue Samba Solutions, creator of the Backend Cash Machine, a proven system for enabling clients to make up to 10X by building a backend of high-end products. His system has been used in multiple industries including art, real estate and many offline industries.Can Ebay I Make Money
Advertise Free Make Money Online
casino game
How To Trade Penny Stock Make Money Online
Big Estate Make Money Real
Child Easy Make Money Ways
quick and easy ways to make extra money
casino bonus
casino game
Idea To Make Money
make money with no web site
Easy Ways To Make Money Online
Make Money Online Online Ways
Business Idea Make Money
Make Money Filling Out Survey
Adsense Adsense Earn Make Make Money Money Money Money Online Profits
How To Make A Lot Of Money
Can I Make Money Much
Computer Home Make Money Use
Business Easy Fast Make Money Opportunity
Free Guide Make Money Online Runescape
Getresponse Email Marketing
casino gambling
Fast Income Make Money Online
Home Make Making Money Money Online Start
casino game
online casino
Use My Computer To Make Money
Business Internet Make Marketing Money Online Opportunity
Easy Make Money Online Way
Make Money Online Easy Free
From Idea Make Money People
casino gambling
About Email Marketing
make money online idea
Make Make Market Money Stock
Make Money While Online
Credit Make Money Online Ways
Learn How To Make Money With Affiliate Program
1000s Fast From Home Make Make Money
Work From Home Home Based Business Make Money
Make Moms Money More
Free Ways To Make Money Online
Fast Fast Make Make Money Money Online Online Quickly Quickly
free casino
free casino
make money paid survey
Best Way To Make Money Online
make money with no web site
Earn Easy Make Money Ways
Lot Make Money Ways
Car Make Money Online Selling
Quick Ways To Make Money Online
casino game
Easy Make Money Save Ways
casino game
Easy Make Money Online Site Web
casino bonus
Can Make Money Much
Anyone Can Make Money Online
Internet Make Millionaire Money
make money paid survey
Commercial Estate In Make Money Real
Keyword Work At Home Make Money
Easy Ways To Make Money For Child
Can Chaser Make Money Much Storm
free casino slot game
Make Money Online Online Ways
Easy Fast Get Make Money Ways
Estate Make Money Profit Real Rehabbing
Best Home Make Money Online Opportunity
Brain Can Help Make Money Neuroeconomics New Rich Science
free casino slot game
Make Money Online Right Now
Ways To Make Money Fast For Runescape
Home Make Money Staying
Adult Web Site Make Money
Easy Internet Make Money Over
Using Ebay To Make Money
Business Make Money Off Opportunity Travel Travel
Make Money Now Online Search
make money online forum
For Free Make Money Online Quick To Ways
Easy Kid Make Money Way
Make Moms Money More
online casino guide
Business Easy Fast Make Money Opportunity
Internet Make Money Online Ways
Make Money Online Forum
make money online
1000s Fast From Home Make Make Money
Big Estate Make Money Real
Ebay Exposed Make Money Secret
make money simple ways
Adsense From Make Money
Make Money From Taking Online Survey
casino game
Make Money By Surfing The Internet
Home Make Money Uk
Easy Easy Ebay Make Money Ways
posted by bxhlgvtt @ 4:42 PM
0 comments
